It's that time of year again. Your inbox is flooded with "BIGGEST MATTRESS SALE EVER" emails. Your social media feed is packed with ads showing dramatic markdowns. Your mailbox is stuffed with colorful flyers announcing "Memorial Day Blowout" events.
So, who's having a mattress sale for Memorial Day? The short answer: pretty much everyone except The Original Mattress Factory. That may sound very strange, but let's dive into why OMF has never had a sale and why that is a huge benefit to you!
The Memorial Day Mattress Sale Phenomenon
If you're shopping for a mattress soon, you'll find no shortage of promotions:
- Major department stores are advertising 40-70% off select mattress brands
- Big box mattress retailers offering "buy one, get one" deals
- Online bed-in-a-box companies pushing limited-time discount codes
- Furniture stores throwing in "free" box springs
- Mattress chains with "no interest until 2027" financing offers
Feels like the best time in history to buy a mattress! These sales create urgency and excitement. They make you feel like you must buy now or miss out on massive savings. But here's what they don't tell you: nothing about Memorial Day makes mattresses less expensive to produce.
If you've been paying attention to advertising patterns, you'll notice this isn't unique to Memorial Day. Most retailers continuously cycle through promotions: Spring sales, Easter savings, Presidents' Day events, Black Friday blowouts, end-of-month clearances, inventory reduction sales, and the list goes on. When every weekend features a "special event," is any sale truly special?
What's more revealing is how these sales are often advertised with almost identical discount percentages throughout the year. The "60% off" mattress in May was likely "60% off" in February and will be "60% off" again in July. This pattern suggests that sales aren't driven by genuine cost reductions or inventory needs, but are simply standard marketing tactics.
Why OMF Doesn't Do Sales
At The Original Mattress Factory, we take a different approach. We don't have Memorial Day sales. In fact, we don't have sales at all. Here's why:
Our Prices Are Consistent
When retailers can offer 50% or 60% off during sales, it raises an important question: What was the original price based on? Those dramatic discounts are only possible when the regular prices are artificially inflated.
Our pricing philosophy is simple: we set our prices based on what it costs to make our mattresses, plus a reasonable margin to sustain our business. Those costs don't suddenly drop during holidays, so our prices don't either. 
This consistency also allows us to invest in quality where it matters most. Rather than allocating substantial budgets to sales events, advertising doorbusters, or creating the illusion of massive discounts, we focus our resources on what affects your sleep quality: superior materials, skilled employees, and durable construction methods.
Sales Create Artificial Urgency
What if you need a new mattress in June? Or August? Or October? You should be able to get the same fair price regardless of when you shop. Your need for quality sleep doesn't align with retail holiday calendars, and your purchase decision shouldn't be rushed because a sale is ending.
We believe you should shop for a mattress when you need one, not when a retailer offers a promotion.
This approach allows you to make a thoughtful, pressure-free decision. A mattress is an important investment in your health and well-being—one that will impact your daily life for years to come. Making this decision under the pressure of a "three-day only" sale rarely leads to the best outcome for your specific needs.
Quality Products at Fair Prices Year-Round
As an actual factory-direct mattress manufacturer, we eliminate the middleman markup that many retailers build into their pricing structure. We make all our mattresses in our own factories, which are right here in town, and sell them in our stores, passing the savings directly to you, every single day.
Our factory-direct model is more than just a business structure—it's a commitment to transparency. When you shop at our stores, you buy from the same company that designed and built your mattress. This direct connection allows us to stand firmly behind our products with confidence and provide you with detailed information about precisely what you're purchasing.
The Truth About Mattress Pricing
When you see a mattress advertised as "$1,999 Now $799!" during a Memorial Day sale, that mattress was never really worth $1,999. The "sale" price is typically closer to the actual value.
This practice, known as "price anchoring," is designed to make you feel like you're getting an amazing deal. It's a psychological tactic that plays on your desire to save money and fear of missing out. It's an illusion.
Consider this: if retailers can afford to sell mattresses at 60% off and still make a profit, what does that tell you about their regular pricing strategy? Many mattress retailers operate with margins that allow these dramatic discounts while remaining profitable. The "original" price is often artificially high, specifically to accommodate these seemingly impressive markdowns.
Unfortunately, the mattress industry has become known for this type of pricing manipulation. Manufacturers create unique model names for each retailer, making it virtually impossible to comparison shop. This practice, combined with ever-present sales, creates a shopping environment where consumers have difficulty determining a mattress's actual value.
At OMF, we believe in straightforward, transparent pricing all year long. Our mattresses are priced fairly from the start, so we don't need to manipulate numbers to create the illusion of savings. At The Original Mattress Factory, you can compare our construction feature for feature against other bedding brands to see exactly how our mattresses compare. A mattress is an important purchase, and you should understand what you are purchasing.
Why Quality Sleep Matters
Before we discuss when to shop for a mattress, let's remember why this purchase is so important in the first place. Sleep isn't just a daily necessity—it's a fundamental pillar of health that affects virtually every aspect of your wellbeing:
- Physical Restoration: During deep sleep, your body repairs tissues, builds muscle, and strengthens your immune system. Quality sleep is essential for recovery and physical health maintenance.
- Mental Clarity: Sleep consolidates memories, processes information, and clears waste products from brain cells. Consistent quality sleep improves concentration, learning capacity, and decision-making.
- Emotional Regulation: Sleep deficiency is linked to increased irritability, stress, and mood disorders. Well-rested individuals generally demonstrate better emotional resilience and more positive outlooks.
- Long-term Health: Chronic sleep deficiency increases the risk for serious health conditions, including heart disease, diabetes, obesity, and decreased immune function.
The quality of your mattress directly influences the quality of your sleep. An uncomfortable or unsupportive mattress can cause:
- Frequent nighttime awakenings
- Difficulty achieving deep, restorative sleep stages
- Morning pain or stiffness
- Increased tossing and turning
- Partner disturbance
Given that you'll spend approximately one-third of your life on your mattress—about 26 years for the average person—and that its quality directly impacts your health, this isn't a purchase that flash sales or artificial deadlines should drive.
The Mattress-Sleep Quality Connection
The relationship between your mattress and sleep quality is profound and multifaceted:
Support and Alignment: A quality mattress maintains proper spinal alignment throughout the night. When your spine is aligned correctly, muscles can relax completely, allowing for deeper, more restorative sleep. Inadequate support forces your muscles to work overnight to maintain alignment, leading to morning stiffness and interrupted sleep.
Pressure Relief: Quality mattresses distribute your weight evenly, reducing pressure points that can cause discomfort and restrict blood flow. This is particularly important for side sleepers and those with joint sensitivity.
Temperature Regulation: Sleep quality is heavily influenced by body temperature. Materials that trap heat can disrupt your sleep cycle, while breathable construction promotes more consistent, uninterrupted rest.
Durability: A mattress that maintains its supportive properties over time provides consistent sleep quality throughout its lifespan. Our two-sided mattresses allow you to flip and turn the product, which helps them last longer than standard one-sided mattresses.
At The Original Mattress Factory, we design our mattresses with these sleep-quality factors as our primary focus. Our two-sided mattresses with real working box springs are specifically engineered to provide optimal support, pressure relief, and longevity—the foundation of quality sleep for years to come.
Shop When You're Ready!
The best time to buy a mattress isn't during a holiday sale—it's when you need a new one. Your body will tell you when your current mattress no longer provides the support and comfort you need for quality sleep.
When that time comes, we'll be here with:
- Clear, consistent pricing
- The ability to see how our mattresses are made
- Educational information about what makes a quality mattress
- Two-sided, flippable mattresses built for longevity
Our no-pressure approach to mattress shopping reflects our belief that this important decision shouldn't be rushed. Our sales associates are trained to educate rather than pressure, allowing you to decide based on your specific needs and preferences, not an arbitrary sale deadline.
A Different Kind of Value
While we don't offer flashy holiday discounts, we do provide value in ways that matter more in the long run:
Two-Sided Mattress Construction: Our two-sided design allows you to flip and rotate your mattress regularly, promoting more even wear and substantially extending the comfort life of your mattress. While many manufacturers have moved to one-sided designs to reduce costs, we maintain this traditional construction method because it creates a more durable product.
Real Working Box Springs: Unlike the rigid foundations commonly sold today, our genuine box springs feature actual working modules that flex and adapt. This responsive foundation absorbs impact forces that would otherwise transfer directly to your mattress, extending its useful life while enhancing comfort.
Higher-Density Materials: We use higher-density foams and more durable components throughout our mattresses, ensuring they maintain their supportive properties longer. While these quality materials cost more initially, they provide superior value through extended performance.
Transparent Manufacturing: Our manufacturing facilities are open to the public and you can see exactly how your mattress is constructed. This transparency extends to our materials, construction methods, and pricing, creating a shopping experience based on information rather than marketing.
These benefits save you money over time by extending the life of your mattress, which is ultimately more valuable than a one-time discount on an inferior product. A mattress that lasts 12-15 years versus one that needs replacement after 5-7 years represents significant long-term savings, regardless of initial price differences.
Conclusion
So while others are having their "biggest sale ever" this Memorial Day, we'll do what we always do: offer honestly priced, quality mattresses made right in our factories—no gimmicks required.
If you're ready for a new mattress, we're prepared to help—this weekend, next month, or whenever quality sleep becomes a priority for you. Our consistent pricing means you'll never have to wonder if you're getting a fair deal, and our transparent manufacturing allows you to see exactly what you're investing in.
Everyone deserves an honest value and a good night's sleep, regardless of what the calendar says. That's been our philosophy since our beginning, and it remains our commitment to you today.
When you're ready to experience the difference that quality materials, thoughtful design, and honest pricing can make in your sleep experience, visit one of our conveniently located showrooms near you.
Written By: Chris Gardner, OMF Marketing
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