When you’re shopping for a new mattress, you’re probably doing your research and asking for recommendations from your friends and family. This is a great way to get started and narrow down your options before you hit the stores. But let’s talk about why a healthy dose of skepticism is a great thing to bring along your mattress shopping journey.
The mattress industry is full of high-pressure sales tactics, all designed to make you feel like you’ll be getting a great deal — if you act now.
For example, you decide to go mattress shopping this weekend and every mattress store is having a 50-percent-off sale! The problem is that the “original” price on the tag is usually artificially inflated by a significant amount. And that big weekend sale that makes you feel like you need to buy now? It’s probably going on for the next six weeks.
Mattress brands have also stepped up their marketing game. They have flashy, trademarked names for every material and feature. From high-tech “cooling” features to zoned spinal support, they make some big claims about the benefits of each of their materials. The problem is that most of these features don’t actually provide any real benefit to the sleeper — but they do jack up the price.
These examples barely scratch the surface of some of the unsavory tactics used in the industry to pressure customers into a sale. That’s why we encourage you to be skeptical of anything that sounds too good to be true during your mattress shopping journey.
Reviews can be a great way to research any purchase. But it’s also important to take these reviews with a grain of salt. Here’s why.
Most major mattress review sites get money for referring potential customers to mainstream mattress brands, which calls the credibility of their reviews into question. Even once well-respected consumer advocate companies have started using referral links. The Original Mattress Factory has never paid for a review or partnered with a review site for referrals.
Even reviews from fellow consumers can be a bit tricky. Everyone’s comfort and support preferences are different, so what worked — or didn’t work — for someone else, might not be the same experience for you. Research and reviews can help narrow down your options, but the best way to find the right mattress for you is to take your time and test them out in person whenever possible.
At The Original Mattress Factory, we welcome the skeptical consumer. We don’t have the big flashy sales or the fanciest advertising, but we do offer transparency at every step of the way. We invite you to take your time with a no-pressure shopping experience. Our 12 factories are open to the public so you can see and feel the materials we use in our mattresses and be the judge of their quality for yourself. We offer our lowest and best to everyone every day, so you can wait until you’re ready to buy and rest assured you’ll get the best price. And from frames to delivery, you’ll only pay for what you need.
Ready to start your mattress buying journey? Come to The Original Mattress Factory first. No one knows more than our team about what makes a great mattress great. Whether you buy from us or not, you’ll be better prepared to make a smart mattress buying decision. Find a store near you.