In today's mattress industry, consumers face an overwhelming array of marketing claims and buzzwords. Every company seems to have a "revolutionary" new technology or a "groundbreaking" feature that promises the best sleep of your life. At The Original Mattress Factory, we take a different approach. We believe in transparency, verifiable quality, and letting our manufacturing processes speak for themselves.
Walk into any mattress store or browse online, and you'll be bombarded with impressive-sounding claims. Companies invest heavily in creating compelling marketing narratives about their products. You'll hear about eco-friendly materials, advanced cooling technology, revolutionary support systems, and sustainable manufacturing practices. While these claims sound appealing, they often lack substance or, in some cases, simply describe standard industry practices presented as unique features.
Take, for example, the widely touted use of recycled steel in innersprings. Many companies present this as an eco-friendly innovation unique to their brand. The reality? Virtually all innerspring units in the mattress industry use recycled steel. It's not a revolutionary feature – it's simply how innersprings are made. At The Original Mattress Factory, we use recycled steel too, but we consider this a basic expectation rather than a marketing opportunity.
Similarly, when companies highlight their CertiPUR-US® certified foams, they're meeting an important industry standard that ensures foams are made without certain harmful chemicals. While this certification is crucial for consumer safety, it's become an industry standard that most reputable manufacturers, including OMF, follow as a matter of course.
What truly sets The Original Mattress Factory apart isn't our marketing claims – it's our commitment to transparency. We don't just tell you about our quality; we show you. Our factories are open to the public, allowing customers to witness the entire manufacturing process firsthand. This transparency is virtually unheard of in the mattress industry.
When you visit our factory, you'll see real working box springs being constructed with heavy-gauge border wire and actually working, flexing modules. You can observe the difference between our box springs and the rigid foundations many competitors use. This isn't just about showing off our manufacturing prowess – it's about helping customers understand why a real working box spring extends mattress life and improves comfort.
One of our most distinctive features is our commitment to two-sided mattress construction. While most manufacturers have moved to one-sided mattresses to cut costs, we continue to make two-sided mattresses because we know they last longer and provide better value. When you visit our factory, you can see the symmetric construction of our two-sided mattresses and understand why being able to flip and rotate your mattress leads to more even wear and a longer-lasting product.
When it comes to environmental responsibility, many companies focus on marketing-friendly sound bites. But at The Original Mattress Factory, we believe true sustainability comes from creating products that last. A mattress that remains in your home longer reduces waste. Our two-sided mattresses, combined with real working box springs, create sleeping systems that stand the test of time.
Consider this: Every time a mattress needs replacement, it likely ends up in a landfill. By creating mattresses that last longer through superior construction methods and materials, we're naturally reducing waste without needing to make grand environmental claims. When we use recycled steel in our innersprings or CertiPUR-US® certified foams, we don't trumpet these as revolutionary features because they're simply part of responsible manufacturing practices.
At The Original Mattress Factory, we believe in using materials that deliver real benefits, not just marketing advantages. Take our memory foams, for instance. While other companies might use vague terms like "premium" or "cooling," we use specific, high-density foams (5lb and 8lb) that maintain their properties longer than the industry standard 3-4lb foams. This isn't just a specification – it's a commitment to quality you can feel and verify for yourself. To learn more about our memory foams, click on the following link.
https://blog.originalmattress.com/what-you-need-to-know-about-memory-foams
Our highest quality innerspring features an offset coil design, carefully laced together with helical wire to create a unified support system that provides maximum durability and superior motion control. Unlike individual fabric-wrapped coils, our interconnected system maintains consistent support across the entire mattress surface. The heavy-gauge steel wire and precise engineering create a more robust and longer-lasting support system than individual fabric-wrapped coils.
Additionally, our system provides true edge-to-edge support, ensuring consistent comfort across the entire sleep surface. This structural integrity means our mattresses maintain their support and comfort levels longer, preventing the development of body impressions and sagging that often occur with fabric-wrapped coil systems.
Perhaps nothing demonstrates our commitment to honesty more than our pricing strategy. While the mattress industry is notorious for perpetual sales and artificial markups, we maintain consistent, everyday low prices. This means you'll never feel pressured to buy during a "limited time offer" or wonder if you're getting the best deal.
When we price our mattresses, we consider the actual cost of materials and manufacturing, plus a reasonable margin to sustain our business. No inflated initial prices to create the illusion of deep discounts. No seasonal sales that create artificial urgency. Just honest, transparent pricing that reflects the true value of our products.
We encourage every potential customer to visit our factories and see our manufacturing process firsthand. Watch our builders at work. Feel the difference in our materials. Ask questions about why we do things certain ways. This transparency isn't just about building trust – it's about helping you make an informed decision about a product that will affect your sleep for years to come.
During your visit, you'll see:
In an industry where marketing claims often overshadow actual quality, The Original Mattress Factory stands apart through transparency and verifiable quality. We don't need elaborate marketing claims because we invite you to see the truth for yourself. Our commitment to quality manufacturing, honest pricing, and genuine sustainability isn't just marketing – it's our business model.
When you're considering a mattress purchase, look beyond the marketing claims. Ask questions, verify features, and understand what you're really getting. At The Original Mattress Factory, we're proud to show you exactly how we make our products and why each feature matters.
The next time you hear impressive-sounding claims about mattress features, ask these questions: Can you verify these claims? Can you see how the product is made? Can you understand exactly what you're paying for? At The Original Mattress Factory, the answer to all these questions is always "yes."
We believe that educated consumers make better decisions, and we're committed to providing the information and transparency you need to make the right choice for your sleep. Visit one of our factories, see our processes, and experience the difference that real quality makes. Because at The Original Mattress Factory, we don't just talk about quality – we show it.
Written by: Chris Gardner, OMF Marketing