In the world of mattress shopping, it's easy to feel overwhelmed by flashy advertisements, seemingly endless sales, and confusing pricing structures. At the Original Mattress Factory, we believe in a different approach – one that prioritizes transparency, fairness, and consistent value for our customers. In this blog post, we'll explore the hidden costs behind traditional mattress sales tactics and why our everyday low pricing model offers a better deal for consumers.
The Illusion of Savings: Unpacking Mattress Sales Tactics
The "Sale" That Never Ends
Have you ever noticed how some mattress stores seem to have a perpetual sale? "50% off this weekend only!" or "Biggest sale of the year!" These slogans are plastered across billboards, TV commercials, and newspaper ads week after week. The truth is, these "sales" are often nothing more than marketing gimmicks designed to create a false sense of urgency and perceived value.
Inflated Original Prices
To make their discounts appear more attractive, many retailers artificially inflate their "original" prices. This practice, known as price anchoring, takes advantage of our natural tendency to judge the value of something based on its original price. When you see a $3,000 mattress marked down to $1,500, it seems like an incredible deal – but was it ever really worth $3,000 to begin with?
Complex Pricing Structures
Some mattress companies use deliberately complex pricing structures to make it difficult for consumers to compare prices across different stores or even within the same store. By giving similar models slightly different names or specifications, they create an illusion of uniqueness that makes price comparisons nearly impossible. This allows retailers to advertise they will beat any price if you find the same model at a lower price elsewhere. The truth is, you won't find that model elsewhere. This strategy ultimately serves to confuse consumers and potentially lead them to pay more than necessary for what is essentially the same product.
The OMF Difference: Transparency and Everyday Low Pricing
At the Original Mattress Factory, we take a radically different approach to pricing and sales. Here's how the way we do business benefits you, the consumer:
No Sales, Ever
We don't believe in playing pricing games. Our prices are the same every day of the year. In fact, we’ve never had a sale in the over 34 years that we’ve been in business! Whether you shop with us in January or July, on a holiday weekend or a regular Tuesday, you'll always get our best price. This consistency means you can shop when it's convenient for you, without the pressure of a "limited time offer."
True Transparency
We believe in being upfront about our costs and pricing. When you shop with OMF, you know exactly what you're paying for – high-quality materials, expert craftsmanship, and direct-from-factory efficiency. We have mini mattresses available for all of the models that we sell. We cut the mini’s open so that you can see and feel our quality materials first-hand. There are no hidden fees, no confusing pricing tiers, and no bait-and-switch tactics.
No Hidden Costs
Whatever you need from us, that’s the only thing you’ll pay for. We never add a feature that doesn’t offer a true benefit. If you wish to finance your purchase, we offer some great options. Unlike some retailers who build financing fees into their inflated prices, we keep our pricing straightforward and honest, regardless of how you choose to pay.
Consistent Quality, Consistent Pricing
Our commitment to everyday low pricing doesn't mean we compromise on quality. In fact, it's quite the opposite. By eliminating the overhead costs associated with constant sales and promotions, we can invest more in what really matters – the quality of our products. Our products are cut open and displayed in our showrooms next to models from our competition. You can see the quality and pricing differences for yourself. Our cutaway comparisons are our most powerful tool to show the differences between OMF and everyone else.
The True Value of an OMF Mattress
When you purchase a mattress from the Original Mattress Factory, you're not just buying a sleep surface – you're investing in quality, durability, and honest business practices. Here's what sets our products apart:
Two-Sided Mattresses
Most of our mattresses are two-sided, which means you can flip and rotate them regularly. This feature extends the life of your mattress, providing better value over time compared to one-sided mattresses that can develop permanent body impressions more quickly.
Higher Density Memory Foams
In our foam beds, we use higher density memory foams than many of our competitors. This means better durability, better support, and a longer-lasting comfort level. While lower density foams might feel nice in the showroom, they often break down more quickly, leading to a shorter mattress lifespan. Lower density foams also weigh less, which is why so many boxed mattresses don’t last very long.
Locally Made
All of our mattresses are made locally in our own factories. This not only supports local economies but also allows us to maintain strict quality control standards. It also means your mattress doesn't spend weeks or months compressed in a box, on a ship from who knows where or sitting in a warehouse potentially affecting its performance and longevity. By producing our own products locally and selling them straight to you, we cut out the middleman to offer a great product at a great value. Our local manufacturing allows us to offer higher-quality mattresses at prices that are lower than our competitors' "sale" prices, without resorting to gimmicks or inflated original prices.
The Long-Term Benefits of Everyday Low Pricing
Our pricing model doesn't just benefit you at the point of purchase – it has long-term advantages as well:
Better Budgeting
With consistent pricing, you can plan your purchase without worrying about timing it with a sale. This is especially helpful if you're saving up for a new mattress or planning a home renovation that includes new bedding.
Reduced Stress
The pressure to make a quick decision during a "limited time sale" can lead to buyer's remorse. Our everyday low pricing allows you to take your time, do your research, and make an informed decision without the artificial time constraints imposed by sale deadlines. Buy when it is convenient for you.
True Comparison Shopping
Because our prices don't fluctuate, you can easily compare our products with others on the market. We encourage you to shop around and see for yourself how our everyday prices stack up against our competitors' "sale" prices. An educated consumer is our best customer!
Building Trust
Our transparent pricing is part of our broader commitment to treating customers right. We believe that by being honest and upfront about our prices and products, we build long-term relationships with our customers based on trust and mutual respect.
The Environmental and Economic Impact
Our approach to mattress manufacturing and sales isn't just good for consumers – it's better for the environment and the economy too:
Reduced Waste
Two-sided mattresses that last longer mean fewer mattresses in landfills. This longevity not only benefits the environment but also your wallet. With less frequent replacements needed, consumers can free up funds for other purchases or investments. Additionally, our local manufacturing reduces transportation-related carbon emissions compared to mattresses that are shipped long distances or internationally. This combination of durability and local production creates a positive impact on both environmental sustainability and personal finances.
Supporting Local Economies
By manufacturing locally, every bed we sell benefits the community we are in. With so many beds coming from overseas these days, it’s nice to know your dollars are staying in the community in which you live.
Conclusion: The Clear Choice for Informed Consumers
In a world where "sale" prices are often inflated and marketing gimmicks are the norm, the Original Mattress Factory stands out with our commitment to transparency, quality, and everyday low pricing. We believe that informed consumers make the best customers, and we're proud to offer a shopping experience that respects your intelligence and your wallet.
When you choose an OMF mattress, you're not just buying a product – you're supporting your local community and a company based on honesty, quality, and fair pricing. You're investing in a better night's sleep, without the stress of navigating complex sales tactics or worrying about hidden fees.
We invite you to experience the OMF difference for yourself. Visit one of our showrooms, talk to our knowledgeable staff, and see how our everyday low prices compare to the "sale" prices you'll find elsewhere. At the Original Mattress Factory, every day is the right day to invest in your sleep and your well-being.
Written by: Chris Gardner, OMF Marketing